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Why does
effectiveness
vary so much?

If you give 5% of your income, with matching, you can save a 100 lives.**

Find out why the best NGOs are 100 times
more effective than the worst.

Cost effectiveness of interventions*

*From The Moral Imperative Towards Cost Effectiveness by Toby Ord** Giving 5% of $50k over 45 years to the most effective charities ($2,300/life), with corporate matching

Give the most
good per dollar.

Highly effective giving, made simple.

Evidence based
NGO selection

Corporate matching

Giving with your
heart and your brain

Why does effectiveness
vary so much?

Learn why the best NGOs are 100 times more effective than the worst.

Give based on evidence.

Cost effectiveness of interventions*

*From The Moral Imperative Towards Cost Effectiveness by Toby Ord

** Giving 5% of $50k over 45 years to the most effective charities ($2,300/life), with corporate matching

Find out why most giving is irrational.

Almost 80% of donations are “feel good” donations, based on no or little research.

Efforts that actually help people rather than making you feel good […] are one of the great new ideas of the 21st century.

Find out why most giving is irrational

Almost 80% of donations are “feel good” donations, based on no or little research.

Efforts that actually help people rather than making you feel good […] are one of the great new ideas of the 21st century.

Effective giving
in one minute.

Why even a little bit of highly effective giving matters.

Trust in research, not stories.

We help you give to NGOs with robust evidence, and remove obstacles on the way

I’d like to see it become unacceptable to be comfortably off and do nothing for the world’s poor. Peter Singer

Trust in research,
not stories.

We help you give to NGOs with robust evidence, and remove obstacles on the way

I’d like to see it become unacceptable to be comfortably off and do nothing for the world’s poor. Peter Singer

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wisely today.

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Start giving
wisely today.

Highly effective giving, made simple.

Global Poverty & Health

Climate Change

Animal Rights