Evidence based
NGO selection
100% passed on +
corporate matching
Giving with your
heart and your brain
Why does
effectiveness
vary so much?
If you give 5% of your income, with matching, you can save a 100 lives.**
Find out why the best NGOs are 100 times
more effective than the worst.
Cost effectiveness of interventions*
*From The Moral Imperative Towards Cost Effectiveness by Toby Ord** Giving 5% of $50k over 45 years to the most effective charities ($2,300/life), with corporate matching
Give the most
good per dollar.
Highly effective giving, made simple.
Evidence based
NGO selection
Corporate matching
Giving with your
heart and your brain
Why does effectiveness
vary so much?
Learn why the best NGOs are 100 times more effective than the worst.
Give based on evidence.
Cost effectiveness of interventions*
*From The Moral Imperative Towards Cost Effectiveness by Toby Ord
** Giving 5% of $50k over 45 years to the most effective charities ($2,300/life), with corporate matching
Find out why most giving is irrational.
Efforts that actually help people rather than making you feel good […] are one of the great new ideas of the 21st century.
Find out why most giving is irrational
Almost 80% of donations are “feel good” donations, based on no or little research.
Efforts that actually help people rather than making you feel good […] are one of the great new ideas of the 21st century.
Trust in research, not stories.
I’d like to see it become unacceptable to be comfortably off and do nothing for the world’s poor. Peter Singer
Trust in research,
not stories.
We help you give to NGOs with robust evidence, and remove obstacles on the way
I’d like to see it become unacceptable to be comfortably off and do nothing for the world’s poor. Peter Singer
Start giving
wisely today.
Explore the causes and NGOs we support. Start giving today.
Global Poverty & Health
Climate Change
Animal Rights
Start giving
wisely today.
Highly effective giving, made simple.